We had to the opportunity to sit down with the guys from TouchArcade at E3 this year and show them Crabs and Penguins. TouchArcade is a great site the reviews iOS games with a huge online following. We would highly recommend following them to keep up to date on the best games available on the App Store.

TouchArcade really enjoyed CAP at E3 and we recently spent a few days talking with Brad Nicholson about our development process. Brad was particularly interested in how we produced an “advergame” that did a great job of showcasing the Coca-Cola Brand while still being an engaging experience. We also talked about Ember Lab’s plans to continue developing transmedia content now that we’ve completed our first game project. Thanks Brad for the fun conversation and sharing Crabs and Penguins with the TouchArcade community.

TA Q&A: Why ‘Crabs and Penguins’ Advergame Doesn’t Really Feel Like An Advergame