We had an amazing time at Comic Con this year. One of our stretch goals from the Dust Kickstarter campaign in 2012 was to attend Comic Con and showcase the film. Originally, we hoped to secure a booth location on the floor. Unfortunately, it turned out that there is a 4-year waiting list. Unless you are a major studio or have been an exhibitor forever, it is very difficult to secure a space on the show floor.
This challenge turned out to be the best thing that could have happened. Instead of focusing our resources on purchasing a booth, we dedicated our time to developing a creative “street team” marketing plan.
A few weeks prior to the convention, we released the Dust Trailer online and our goal was to get as many attendees to see the project as [...]