October 2016

Dust Released Online

By |October 1st, 2016|

After a successful festival run including awards at FilmQuest, Dragon Con, and HollyShorts, we have released Dust online. The response and positive reviews are amazing!

The film is featured on Short of the Week, calling it, “Absolutely one of my favorite VFX sci-fi/fantasy releases of the year.” VOX, iO9, First Showing, and Geek Tyrant all have glowing reviews of the film.

This project would not have been possible without the support of our talented team, family, and friends. We are extremely proud of the work and excited to share it with the world!

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March 2016

Working Out at Spring Training 2016

By |March 4th, 2016|

Team Ember was on the road traveling to Arizona and Florida for MLB Spring Training 2016. We have visited 10 teams and filmed the league’s top talent for the Majestic “My Team My Colors” campaign. Setting up and lighting a green screen in locker rooms, tiny press offices, or wherever we can find a corner had its challenges, but all the players have been a pleasure to work with. It was fun getting a behind-the-scenes look as these amazing athletes prepare for the long 162-game season.

 

 

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February 2016

Team Ember in Shanghai

By |February 10th, 2016|

Mike (CCO) and Hunter (Animation Director) traveled to Shanghai for the filming of Coca-Cola’s Chinese New Year campaign. Each year, the New Year celebration is a massive marketing push for Coca-Cola, similar to the Holiday season here in the US. Working with the talented Hong Kong director, Jonny Au, the team supervised VFX during production and provided their animation expertise.

The spot features a pair of adorable CG characters based on traditional Chinese characters celebrated during the New Year season.  We printed 3D, scale models of the characters and brought them to set for blocking reference. The small models were invaluable during production and an instant hit with the crew! Check out our behinds-the-scenes video to see Ah Fu and Ah Jiao in action.

 

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January 2016

CES 2016 – Harley is Back!

By |January 4th, 2016|

For CES 2016, we created a series of hilarious animated vignettes featuring Hisense’s lovable brand ambassador, Harley. We love working with Harley! His clumsy and curious personality always seems to get him into trouble.

 

 

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March 2015

Hisense ULED Breakdown

By |March 4th, 2015|

We put together a breakdown video for the Hisense  project showcasing our creative process. Developing the spot involved integrating CG character into live action footage captured in Big Sur, CA. We shot on the RED Epic Dragon and utilized a MoVI M10 gimbal stabilized rig. The MoVI allowed us to execute beautiful, complex camera movies in the rough terrain of the forest. We also used a stand-in puppet for camera rehearsals and lighting reference, as well as waterproof LED light rigs to create practical glow effects for the magical ending scene.

 

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Character design for the project was completed by Wanchana Intrasombat  and Salvador Ramirez. Carlos Ortega developed the modeling.

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February 2015

Hisense ULED Spot Featured on IT’S ART

By |February 19th, 2015|

The Hisense ULED spot we developed for CES is now live and playing in retail locations around the world. The commercial has been very well received and our work has been featured on It’s Art this week.

We had a blast working on this project late last year. We filmed for 4 days in Big Sur, CA near the beautiful Julia Pfeiffer State Park. Post production was a challenge working at 4K resolution but the final version looks stunning in UHD resolution!

4K Version (850Mb): bit.ly/1FkR7r1

 

 

 

 

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January 2014

Ember Lab at CES 2014

By |January 26th, 2014|

The Consumer Electronics Showcase(CES) in Las Vegas attracted 150,000 attendees this year and we partnered with Hisense to help them create a stunning booth at the show. The team did an amazing job working through the holidays to get everything completed. We were responsible for developing and producing the majority of the content at the Hisense booth which included 4K dynamic particle simulations, product demos and motion graphics featuring several dancers from the Jabbawockeez. The booth looked amazing and the Jabbawockeez crew performed daily during the convention and the drawing some huge crowds.

We’re looking forward to working with the Hisense team and attending the convention again next year! You can see more of the content we created on the Ember Lab web site.

 

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October 2013

Colonel Kart Racers

By |October 24th, 2013|

In September we launched our newest game, Colonel Kart Racers! The team did an amazing job on this project creating another great game and a beautiful live action ad.

The Coca-Cola team challenged us to create a gaming experience around the Fanta brand that would not only engage players but also drive visitation to their corporate partner, KFC. We were also tasked with leveraging the brand identity of the energetic Fanta characters while successfully including Colonel Sanders.

We developed a kart racing game featuring 6 tracks and a unique, playable Colonel Sanders character. The game includes an in-app currency system that that allows players to unlock power-ups and new racers. In addition, coins can be used to unlock an exclusive KFC coupon redeemable in stores.

The title is currently live the Philippines with a Pizza Hut version of the game releasing later [...]

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Dust Trailer Has Over 250K Views

By |October 10th, 2013|

Last week the Dust trailer passed 250,000 views on YouTube!  The trailer received tons of positive press when we first launched and has continued to pick up views on various sites. Sites that have featured the trailer include: FirstShowing, iO9, Kotaku and Awesomer.

Also, quite few art pieces created by our team have been showcased on several popular art blogs. The artwork of Szabolcs Menyhei (Matte Painter) was featured on CG Talk and concept art by Wanchana Intrasombat was featured on ItsArt. The trailer has even been featured on Yahoo Japan. We racked up almost 100,000 views in less than 48 hours on that site!

 

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August 2013

Dust at Comic-Con 2013

By |August 5th, 2013|

We had an amazing time at Comic Con this year.  One of our stretch goals from the Dust Kickstarter campaign in 2012 was to attend Comic Con and showcase the film. Originally, we hoped to secure a booth location on the floor. Unfortunately, it turned out  that there is a 4-year waiting list. Unless you are a major studio or have been an exhibitor forever, it is very difficult to secure a space on the show floor.

This challenge turned out to be the best thing that could have happened. Instead of focusing our resources on purchasing a booth, we dedicated our time to developing a creative “street team” marketing plan.

A few weeks prior to the convention, we released the Dust Trailer online and our goal was to get as many attendees to see the project as [...]

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