March 2015

Hisense ULED Breakdown

By |March 4th, 2015|

We put together a breakdown video for the Hisense  project showcasing our creative process. Developing the spot involved integrating CG character into live action footage captured in Big Sur, CA. We shot on the RED Epic Dragon and utilized a MoVI M10 gimbal stabilized rig. The MoVI allowed us to execute beautiful, complex camera movies in the rough terrain of the forest. We also used a stand-in puppet for camera rehearsals and lighting reference, as well as waterproof LED light rigs to create practical glow effects for the magical ending scene.



Character design for the project was completed by Wanchana Intrasombat  and Salvador Ramirez. Carlos Ortega developed the modeling.

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February 2015

Hisense ULED Spot Featured on IT’S ART

By |February 19th, 2015|

The Hisense ULED spot we developed for CES is now live and playing in retail locations around the world. The commercial has been very well received and our work has been featured on It’s Art this week.

We had a blast working on this project late last year. We filmed for 4 days in Big Sur, CA near the beautiful Julia Pfeiffer State Park. Post production was a challenge working at 4K resolution but the final version looks stunning in UHD resolution!

4K Version (850Mb):





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