Project Description

The Ember Team traveled to Shanghai to work with McCann and Coke on their biggest annual campaign, Chinese New Year.  The campaign is featured in grocery stores and transportation centers, and televised throughout China during the New Year celebration.

Ember Lab modernized and brought to life two traditional Chinese characters, Ah Fu and Ah Jiao. The characters are based on clay doll toys usually given as gifts to celebrate the New Year. Brother and sister, the two mischievous and fun characters were also featured on commemorative Coca-Cola packages.