Project Description

The Challenge:
Develop a branded gaming experience that would not only engage players but also drive visitation to KFC locations.
Create an experience that leveraged the brand identity of the energetic Fanta characters while successfully including Colonel Sanders, the ambassador of the KFC brand.

The Solution:
Ember Lab developed and produced a kart racing game with an in-app currency system creating a circular relationship between the digital experience and real world actions. The goal was to push consumer action in both directions between the digital environment and KFC locations without technical interruption. We produced a 60sec ad featuring an animated Colonel driving through a variety of live-action settings. This ad was designed to promote the game and re-introduce the KFC ambassador as a trendy and endearing character.