Project Description

Hisense partnered with Ember Lab to unveil their new line of high-end, sophisticated electronics and strengthen their brand identity at CES 2015. Ember Lab created a pair of lovable, entertaining characters that embodied the spirit of the Hisense brand.

Ember Lab developed and produced a 4K 90 second commercial for Hisense ULED TV. The spot follows a cute and endearing explorer befriended by the Hisense Robot who guides the young adventurer on an exciting journey. The Robot is shown enhancing the environment through a number of stunning computer generated elements integrated seamlessly with live action footage.

In addition the ULED commercial, engaging character moments were created for the booth’s massive 20 foot display pillars. These moments showcase our character’s unique and fun personality while inviting visitors to explore the Hisense booth.