Project Description

Ember Lab partnered with Hisense to create stunning visuals for their high-tech booth at the 2014 Consumer Electronics Showcase (CES). The team developed and produced a range of content that included motion graphics, particle simulations and 4K CG animations.

The booth’s gigantic 20 foot video display pillars featured the Jabbawockeez and mesmerizing particle simulations designed and produced by our VFX team. In preparation, we filmed the talented Jabbawockeez in 4k at their Las Vegas Studio. In total our simulations utilized a staggering 240 million dynamic particles rendered at 4k. We also developed and produced a CG commercial for Hisense’s new Ultra HD televisions and VIDAA technology that is scheduled for US launch in the spring of 2014. The commercial was shown at the booth and at the Hisense press conference.

The booth was a wildly successful drawing large crowds and dramatically increasing consumer awareness of the Hisense brand, a new player in the American electronics market.