Project Description

Ember Lab created a fresh, modern campaign for Majestic Athletic and the launch of their new Cool Base jersey. Creators of the official uniform for Major League Baseball, the campaign featured top athletes in the league and showcased Majestic’s ability to connect fans to the game. Ember Lab visited 10 teams during Spring Training 2016 to work with Chris Bryant of the Chicago Cubs, Noah Syndergaard of the New York Mets, and many others.

Digital characters of each player were created and highlighted in an animated sequence showcasing their unique athleticism and signature plays. The 90 second spot aired on MLB Network and the campaign was promoted at Major League Baseball stadiums across the country.