In 2011, Ember Lab pitched a concept for a 60 second fully CG commercial and integrated iOS game to Coca-Cola. The story followed a tiny Crab who embarks on an epic adventure to bring “happiness” to his community. Crabs and Penguins grew from that original pitch as we partnered with the Coca-Cola Content Factory to produce a unique branded entertainment experience including a beautifully animated commercial and an engaging mobile game.
Ember Lab developed all of the memorable characters in Crabs and Penguins from the ground up and completed the animated piece using the Pixar RenderMan pipeline. Game development for Crabs and Penguins was also completed by Ember Lab and the game is now available for iPad/iPhone and Android devices.